Digital Marketing Strategies 2023 2023 Digital Marketing Plans The top ten digital marketing techniques for 2023 Personalization: Digital marketers will keep putting their emphasis on giving their target audience individualized experiences based on their preferences and behavior. Videos will continue to be a powerful tool for attracting and retaining viewers, particularly on social media platforms. Influencer marketing: Working with influencers will continue to be a popular tactic used by firms to reach a larger audience and win over their followers' confidence. Voice search optimization: As smart speakers and voice assistants proliferate, it will be more crucial to optimize content for voice searches. Interactive content: As they boost engagement and offer a more tailored experience, interactive material like quizzes, polls, and interactive movies will continue to gain popularity. digital marketing tools to look for in 2023 Platforms for marketing automation powered by AI: These