In many African cultures—especially among the Akan people of Ghana—the day you were born carries spiritual and emotional significance. It's more than just a date; it’s believed to shape your personality, strengths, weaknesses, relationships, and even career tendencies. These names, called Kra din (soul names), are commonly assigned at birth and are associated with deeply rooted traits and responsibilities—specific to both male and female individuals. As a digital marketing professional with a passion for culture and storytelling, I believe these indigenous insights can be valuable in understanding ourselves and those we work with or love. 🌞 Sunday Borns (Kwesi & Akosua) Male Name: Kwesi Female Name: Akosua Symbolic Element: The Sun Spiritual Meaning: Leadership, vision, clarity ✅ Strengths: Natural leaders, confident, charismatic, ambitious, Great at initiating projects and rallying people ❌ Weaknesses: Can be overly proud, impatient, or dominating 💼 Best Careers: Politics, e...

  In today's competitive digital landscape, technical know-how is just one part of the puzzle. What truly sets top-tier digital marketers apart is their ability to blend soft skills with their strategic and technical knowledge. Whether you’re working in SEO, social media, PPC, content marketing, or email campaigns, these human-centric traits are essential for success. Here are the top 5 soft skills every digital marketing professional needs to master. 1. Communication Skills Effective communication is the cornerstone of all marketing efforts. A digital marketer must clearly convey ideas to clients, colleagues, and target audiences. Whether you're writing compelling ad copy, pitching a campaign, or creating social content, clarity and persuasion matter. 📌 Pro tip: Improve both written and verbal communication. Use storytelling techniques and keep messages audience-focused. 2. Creativity and Innovation Digital marketing is a battlefield of attention. Creativity helps you cut thr...

I used to think I needed a bigger team to keep up with the endless content, websites, and campaign tweaks our clients demand. Then I met the real MVPs: Canva, Lovable Agent, and Kimi. These three AI tools didn’t replace my creatives—they multiplied them. Below, I’ll show you exactly how each one fits into a busy marketer’s day (and how to squeeze the most juice out of them). 1. Canva : From Blank Page to Scroll-Stopping Creative in 90 Seconds Let’s be honest—no marketer has time to wait for the design team to “circle back next sprint.” Canva’s Magic Design and AI text-to-image features let me mock up a campaign asset while my coffee is still hot. Real-life win Last month I needed a set of Instagram carousels for a product launch. I typed “minimalist skincare carousel, soft pastels” into Canva’s prompt bar, and within 30 seconds I had five on-brand templates ready to tweak. I swapped the product shot, adjusted the hex codes to match our brand palette, and hit publish before my 9 a.m. st...

  Content marketing solutions  Content marketing is one of the most effective ways to attract and convert leads into customers. By creating and distributing high-quality content that is relevant to your target audience, you can position your brand as an expert in your field and build trust with potential customers. However, creating and distributing content can be a time-consuming and complex process, especially for corporate organizations. This is where Gigsafric comes in. Gigsafric is a content marketing agency that specializes in helping businesses of all sizes grow their online presence and generate more leads and sales. We offer a wide range of services, including: Website audit and competitor analysis Blog development and on-page SEO Optimized article writing and backlinking Converting articles to videos and podcasts Email newsletter writing and keyword research and Cyber security. We can also manage your paid campaigns or social media marketing. Additionally, we can t...

 Digital Marketing Strategies 2023 2023 Digital Marketing Plans The top ten digital marketing techniques for 2023 Personalization: Digital marketers will keep putting their emphasis on giving their target audience individualized experiences based on their preferences and behavior. Videos will continue to be a powerful tool for attracting and retaining viewers, particularly on social media platforms. Influencer marketing: Working with influencers will continue to be a popular tactic used by firms to reach a larger audience and win over their followers' confidence. Voice search optimization: As smart speakers and voice assistants proliferate, it will be more crucial to optimize content for voice searches. Interactive content: As they boost engagement and offer a more tailored experience, interactive material like quizzes, polls, and interactive movies will continue to gain popularity. digital marketing tools to look for in 2023 Platforms for marketing automation powered by AI: These ...

  We've all heard the adage "shortcuts are dangerous" and that has been the food for thought and main advice by counselors, elders and speakers globally. Well, I've been doing some thinking and lately, that leads me to the conclusion that Shortcuts are actually good; without them, we won't have success stories. What exactly is a shortcut? According to www.merriamwebster.com , a shortcut is a route more direct than the one ordinarily taken or a method or means of doing something more directly and quickly than and often not so thoroughly as by ordinary procedure. In other words, a shortcut can be an alternative route that is shorter than the one usually taken. "they were taking a shortcut to town" A shortcut is an accelerated way of doing or achieving something. In this writeup, you will find out that the age long advice given us by our leaders, elders and influencers that Shortcuts are dangerous is not entirely true.  When God created the Earth as we kno...

A young graduate of Ghana Institute of Journalism has braved the odds by turning used and rejected vehicle tyres and scraps into beautiful and useful furniture and a business venture. It had been four years since Jean-Marie Wellrich was gainfully employed; In 2018, she lost her job because she was pregnant and her employer, who was not enthused about the news, found a nice way to dismiss her. She sought for other jobs but without any success; as skillful and creative as she was, she took the opportunity to learn a craft.  Hitherto, she has two children and in addition to her mother and wife duties, she manages to recycle scraps into useful things. Presently, she has mastered the craft of turning scraps such as deserted vehicle tyres, wood, and metal into exotic furniture suitable for homes, offices and emporiums. She would occasionally pick-up the scraps at vulcanizer shops, carpentry shops and wayside, bring them home, clean and work on them.  She started by creating sofa ...

  Skills 4 sale NFT collection is inspired by the effects of the brain in Africa. The brightest and most talented, because of lack of financial support, voluntarily leave the continent to utilize their skills in other places where they can make ends meet. Some of the brightest end up doing menial jobs in Europe and America, but they don't mind because it pays better than any blue- color job available in Africa. Unemployment is so high in Africa that the skills one has goes unrewarded. Africans do not want to migrate anymore for the wrong reasons. Victor Wellrich, the owner of the Skills4salenft said in an interview, "All we're asking is that you patronise our skills here by buying these NFTs so that we can have something to take care of ourselves, families and other dependents".  For any NFT one buys, it would fund an African for at least 2 years, also, the NFT collector will have free access to the professional services from an African remotely.  The services ranges...

  One of the foremost NFTs created and owned by a Ghanaian has been launched and listed on the biggest online marketplace for NFTs, the OpenSea. The creator is by the name Victor Wellrich,he is a Digital marketing expert and an NFT and shipping container homes enthusiast.  According to Victor Wellrich, "This NFT collection is for a charitable cause; it is called THE METAL CITY PROJECT, the purpose is to raise funds to build affordable and sustainable homes using shipping containers for the poor in order to bridge the housing deficit in West Africa -Ghana and also to recycle shipping containers that would have found itself dumped somewhere and left to rot and eventually burned as scrap that pollutes the environment"  This project also seeks to satisfy the Sustainable Development Goals (SDGs) numbers: 7, 8, 9, 11, and 13.  In Ghana, there are over 7 million housing deficit; over 90% of the population live in rented homes. These rented homes are very expensive and the r...