Why digital marketing is among world’s most sought after jobs
In the wake of Covid 19 two years ago, there was a paradigm shift in the world of marketing and business development. Businesses were coerced shutdown and workers to work-from-home; as this became a foreseeable future norm, businesses began to divert towards marketing their products and services digitally via social media and websites, thus, gave rise to digital marketing. As Covid 19 persisted, many businesses realized that they could have hitherto managed their business digitally from home and with only few workers. After lock-downs, many businesses didn’t resume work since working from home became the new normal. Unfortunately, many traditional marketing and sales professionals had to lose their jobs because their services which mainly required face to face interactions with customers were avoided due to Covid protocols. As demand for traditional Sales and marketing experts waned, demand for digital marketing experts soared; almost every business needed ...
