Why digital marketing is among world’s most sought after jobs
Businesses were coerced shutdown and workers to work-from-home; as this became a foreseeable future norm, businesses began to divert towards marketing their products and services digitally via social media and websites, thus, gave rise to digital marketing.
As Covid 19 persisted, many businesses realized that they could have hitherto managed their business digitally from home and with only few workers. After lock-downs, many businesses didn’t resume work since working from home became the new normal.
Unfortunately, many traditional marketing and sales professionals had to lose their jobs because their services which mainly required face to face interactions with customers were avoided due to Covid protocols.
As demand for traditional Sales and marketing experts waned, demand for digital marketing experts soared; almost every business needed a social media and email marketing manager , content marketing expert, SEO or SEM Professionals to head their marketing efforts. Globally, digital marketing jobs made it to top 10 of the most sought after jobs; leaving traditional marketing behind.
Business owners have just come to realize that traditional marketing is more expensive than digital marketing. Typically, when you hire a traditional marketing manager, their role will be to manage above-the-line marketing strategies and also manage negotiations with suppliers, partners and customers, therefore, apart from paying the marketing professional, the business owner also pays for advertising, promotions and publicity campaigns which can be very expensive.
On the contrary, the digital marketing manager manages below-the-line campaigns on social media platforms, creates and markets digital content and handles SEO and SEM services which are cost effective.
Traditional marketing experts practice what we call Outbound marketing where a marketing effort is
targeted at diverse groups of prospects or customers. By this strategy, lead generation is randomly
selected and one won’t know who has seen your advert at any time.
However, digital marketing experts practice inbound marketing;where target audiences,
prospects or leads are strategically selected and filtered through automated sales funnels.
One can easily analyze target audience reach, demographics, and post impressions via analytics tools
such as google analytics,zoho social, and Facebook business manager.
Google, Facebook, Instagram, YouTube, TikTok,LinkedIn,Twitter to mention a few, are among top 10
most visited websites in the world with over 3 billion users and projected to increase to 4.4 billion by 2025
according to statista.com; if you’re not promoting your business on any of these digital platforms now,
by 2027, you can be out of business no matter the size of your company.
Traditional marketing is fast declining because of digital marketing and the economic circumstances we
find ourselves in. Therefore, as a marketing professional , it is imperative that you train and upgrade
your skills in digital marketing in order to stay relevant in your chosen field. For most businesses who
rely solely on traditional marketing, I advise that you mix traditional marketing strategies with
digital marketing strategies in order to achieve best conversion results.
Should you be interested in using the service of a digital marketing consultant, you can reach out to
Victor Wellrich on all platforms or via email victorwellrich@gmail.com or simply call 0246770686
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