Digital Marketing Strategies 2023 2023 Digital Marketing Plans The top ten digital marketing techniques for 2023 Personalization: Digital marketers will keep putting their emphasis on giving their target audience individualized experiences based on their preferences and behavior. Videos will continue to be a powerful tool for attracting and retaining viewers, particularly on social media platforms. Influencer marketing: Working with influencers will continue to be a popular tactic used by firms to reach a larger audience and win over their followers' confidence. Voice search optimization: As smart speakers and voice assistants proliferate, it will be more crucial to optimize content for voice searches. Interactive content: As they boost engagement and offer a more tailored experience, interactive material like quizzes, polls, and interactive movies will continue to gain popularity. digital marketing tools to look for in 2023 Platforms for marketing automation powered by AI: These ...

  We've all heard the adage "shortcuts are dangerous" and that has been the food for thought and main advice by counselors, elders and speakers globally. Well, I've been doing some thinking and lately, that leads me to the conclusion that Shortcuts are actually good; without them, we won't have success stories. What exactly is a shortcut? According to www.merriamwebster.com , a shortcut is a route more direct than the one ordinarily taken or a method or means of doing something more directly and quickly than and often not so thoroughly as by ordinary procedure. In other words, a shortcut can be an alternative route that is shorter than the one usually taken. "they were taking a shortcut to town" A shortcut is an accelerated way of doing or achieving something. In this writeup, you will find out that the age long advice given us by our leaders, elders and influencers that Shortcuts are dangerous is not entirely true.  When God created the Earth as we kno...

A young graduate of Ghana Institute of Journalism has braved the odds by turning used and rejected vehicle tyres and scraps into beautiful and useful furniture and a business venture. It had been four years since Jean-Marie Wellrich was gainfully employed; In 2018, she lost her job because she was pregnant and her employer, who was not enthused about the news, found a nice way to dismiss her. She sought for other jobs but without any success; as skillful and creative as she was, she took the opportunity to learn a craft.  Hitherto, she has two children and in addition to her mother and wife duties, she manages to recycle scraps into useful things. Presently, she has mastered the craft of turning scraps such as deserted vehicle tyres, wood, and metal into exotic furniture suitable for homes, offices and emporiums. She would occasionally pick-up the scraps at vulcanizer shops, carpentry shops and wayside, bring them home, clean and work on them.  She started by creating sofa ...

  Skills 4 sale NFT collection is inspired by the effects of the brain in Africa. The brightest and most talented, because of lack of financial support, voluntarily leave the continent to utilize their skills in other places where they can make ends meet. Some of the brightest end up doing menial jobs in Europe and America, but they don't mind because it pays better than any blue- color job available in Africa. Unemployment is so high in Africa that the skills one has goes unrewarded. Africans do not want to migrate anymore for the wrong reasons. Victor Wellrich, the owner of the Skills4salenft said in an interview, "All we're asking is that you patronise our skills here by buying these NFTs so that we can have something to take care of ourselves, families and other dependents".  For any NFT one buys, it would fund an African for at least 2 years, also, the NFT collector will have free access to the professional services from an African remotely.  The services ranges...

  One of the foremost NFTs created and owned by a Ghanaian has been launched and listed on the biggest online marketplace for NFTs, the OpenSea. The creator is by the name Victor Wellrich,he is a Digital marketing expert and an NFT and shipping container homes enthusiast.  According to Victor Wellrich, "This NFT collection is for a charitable cause; it is called THE METAL CITY PROJECT, the purpose is to raise funds to build affordable and sustainable homes using shipping containers for the poor in order to bridge the housing deficit in West Africa -Ghana and also to recycle shipping containers that would have found itself dumped somewhere and left to rot and eventually burned as scrap that pollutes the environment"  This project also seeks to satisfy the Sustainable Development Goals (SDGs) numbers: 7, 8, 9, 11, and 13.  In Ghana, there are over 7 million housing deficit; over 90% of the population live in rented homes. These rented homes are very expensive and the r...

In the wake of Covid 19 two years ago, there was a paradigm shift in the world of marketing and business development.  Businesses were coerced shutdown and workers to work-from-home; as this became a foreseeable future norm, businesses began to divert towards marketing  their products and services digitally via social media and websites, thus, gave rise to digital marketing.  As Covid 19 persisted, many businesses realized that they could have hitherto managed their business digitally from home and with only few workers. After lock-downs, many businesses didn’t resume work since working from home became the new normal.  Unfortunately, many traditional marketing and sales professionals had to lose their jobs because their services which mainly required face to face interactions with customers were avoided due to Covid protocols.  As demand for traditional Sales and marketing experts waned, demand for digital marketing experts soared; almost every business needed ...

  Digital marketing CONSULTANT PROFILE:  I am Victor Wellrich and I live in Ghana; I have over 10 years experience in events management, traditional Sales and Marketing, 7years experience in Digital marketing, content creation, SEO, editing and graphic designing. I also offer training in Digital marketing (SEO & SEM) I have worked full time for following multinational Brands as a digital marketing strategist: Solareum incorporated based in New York, USA (e-commerce, cryptocurrency,Solareum) Face2faceAfrica.com HQ based in New York, USA (online media, events and branding) I have worked full time for the following National Brands :as a digital marketing strategist:   Holspi Engineering ( IT, software and app development, Holflix and streaming horse ) Vaal real estate Ghana ( Real estate developer) Handwriting communications and laugh 4 lives Africa (NGO) Promocount Ghana (Advertising) Gigsafric.com (advertising) DIGITAL MARKETING SOLUTIONS:  My strength lies i...